OTC/HBA National Advertising Award Winners Announced Verona, NJ [May 17, 2011] - OTC Perspectives, Inc. revealed the winners of the 3rd annual OTC/HBA National Advertising Awards last week during a celebratory cocktail party and reception. Presented in conjunction with the OTC/HBA National Conference at the Sheraton Atlantic City Convention Center Hotel, the Ad Awards showcase the best in consumer healthcare marketing and advertising campaigns. Gold, Silver and Bronze awards were presented to leading healthcare companies and brands across six categories, as selected by an independent expert judging panel. This year's top winning brands include Vicks DayQuil and NyQuil by Procter & Gamble and Aleve by Bayer. (See below for the full list of winners.) The 2011 OTC/HBA National Advertising Award winners are... Best Point-of-Sale Award Brand Manufacturer Advertising Agency Campaign Title Gold Abreva GlaxoSmithKline Ryan Partnership "Medicine Not Myth" Best Branded Print Award Brand Company Advertising Agency Campaign Title Gold Vicks DayQuil and NyQuil Procter & Gamble Publicis "In the NFL, there are no sick days" Silver Aleve Bayer Energy BBDO "AH-HA Moments" Bronze Triaminic Novartis Consumer Health, Inc. Saatchi and Saatchi NY Triaminic Tea Party Best Branded Television Award Brand Manufacturer Advertising Agency Campaign Title Gold Triaminic Novartis Consumer Health, Inc. Saatchi and Saatchi NY Triaminic Tea Party Silver Vicks DayQuil and NyQuil Procter & Gamble Publicis "In the NFL, there are no sick days" Bronze Aleve Bayer Energy BBDO "AH-HA Moments" Best Website Award Brand Manufacturer Advertising Agency Website Gold Zyrtec Johnson & Johnson JWT Zyrtec Website Silver Anti Monkey Butt DSE Healthcare Solutions Rare Earth Interactive Design AntiMonkeyButt.com Bronze Lamisil Novartis Consumer Health, Inc. Saatchi and Saatchi NY Lamisilat.com Best Digital Media Award Brand Manufacturer Advertising Agency Campaign Title Gold Vicks DayQuil and NyQuil Procter & Gamble Publicis "In the NFL, there are no sick days" Silver Lamisil Novartis Consumer Health, Inc. Saatchi and Saatchi NY Lamisil - Digger Relaunch Bronze Philosophy Philosophy Shop PR Philosophy Fan Spotlight Best Integrated Award Brand Manufacturer Advertising Agency Campaign Title Gold Aleve Bayer Energy BBDO "AH-HA Moments" Silver Vicks DayQuil and NyQuil Procter & Gamble Publicis "In the NFL, there are no sick days" Bronze Advil Pfizer Consumer Healthcare Ogilvy CommonHealth Worldwide "Take Action. Take Advil." Congratulations to all of this year's winners and finalists! The Fall issue of OTC Perspectives magazine will feature coverage of the OTC/HBA National Conference and profile each of the OTC/HBA National Advertising Award winners. About the OTC/HBA National Conference The OTC/HBA National Conference is designed to provide consumer healthcare marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. Awards include OTC/HBA Advertising Awards and the Top Marketers of the Year. About OTC Perspectives, Inc. OTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of over-the-counter (OTC) healthcare product marketing. It is our goal to serve as the premier information exchange forum for consumer healthcare marketing thought leaders with the publication of OTC Perspectives magazine as well as through attendance at our Conference Series. # # # To order additional reprints of your award, please contact Debra Sander, Office Coordinator, at 973-377-2106 ext. 221 or Debra@dtcperspectives.com. To congratulate the winners in the Fall issue of OTC Perspectives magazine, contact Matt Yavorski, Sales Associate, at 973-377-2106 ext. 224 or Matt@dtcperspectives.com.
