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OTC Perspectives Magazine
The Source for OTC Marketing Thought Leaders
OTC Perspectives Magazine is the industry's only magazine devoted solely to OTC and Consumer Healthcare marketing. Publishing quarterly in 2010, OTC Perspectives Magazine is available free to qualified subscribers. OTC Perspectives Magazine will cover all aspects of OTC marketing and will keep you informed on industry innovations and next practices.
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Testing Social Media at Novartis In an effort to support the launch of Excedrin Express Gels, the marketing team at Novartis Consumer Health experimented with a contest on YouTube to build awareness. read more >> |
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Trailride into the Wild West of OTC Marketing The "mavericks" of OTC and personal care marketing, left to freely roam the range, may lead the industry into exploring new marketing opportunities. read more >> |
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A Marketer's Guide to Brand-Building The passion he has for marketing as a discipline is part of the philosophy that has marked the career of veteran healthcare marketer Jim Kelly. read more >> |
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Campaign Critique: A Shave Rant & Rave Exploring the tongue-in-cheek brilliance of the Schick Quattro Trim-Style Razor campaign. read more >> |
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Presenting the Top OTC/Consumer Healthcare Marketers of the Year View our inaugural class of the Top 20 OTC/Consumer Healthcare Marketers of the Year. read more >>
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Social Media: Toggling Categories, Tugging Emotions Research has shown that positive talk about a brand typically results in "positive profits." The author shares tips about using the blogosphere to emotionally connect consumers to build brand gratitude. read more >> |
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The winners of the first OTC National Advertising Awards. read more >> |
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Packaging: Packaging Design 101 It can be difficult to fully articulate strategy and expectations for a brand. However, defining the requirements early on can save resources and achieve greater solutions. read more >>
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Reports from First OTC National Conference Marketing expert Kevin Clancy, a keynote speaker at the OTC National, offer tips on how to make campaigns more effective through targeting and measurement, and the findings from an Ogilvy Action study of in-store promotion. read more >> | |
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In each issue, our chief executive will discuss a current book relevant to the pharmaceutical industry. For this issue, Robert Ehrlich reviews "$20 Per Gallon," a look into the future of gas prices by Christopher Steiner. read more >> |
To read about this issue's contributors, please click here. If you or someone you know would like to become a contributor for a future issue, please contact Mark Tosh at 973-377-2106, x-224, or Mark@DTCPerspectives.com, with your article proposal. (Please click here for a proposal form and our current article guidelines.)
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