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The OTC National Conference will be held May 18-19, 2010 at the Hyatt Penn's Landing Hotel, Philadelphia, PA. Created and designed by OTC Marketers for OTC Marketers the conference will include participants form all major OTC Marketing companies, including the key OTC decision-makers, advertising agencies, media outlets and Internet health companies. The conference is designed to bring marketing thought leaders together to address the crucial issues facing OTC marketers including: - doing more with less, marketing in turbulent times, optimizing Rx to OTC switches, creating true brand engagement, and maximizing opportunities presented with new and traditional media. The OTC National Conference will debut the OTC National Advertising Awards and The Top OTC Marketers Awards presentation. Key Thought Leaders. Critical Issues. Actionable Insights. Crucial Connections. Be There as the Top Minds in OTC Marketing Converge The OTC National Conference | |||||||||||||||
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Conference Synopsis: Brought to you by OTC Marketers, for OTC Marketers, the OTC National Conference is designed to provide OTC Marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in Over-The Counter marketing. Over two days, attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. The OTC National also includes the OTC National Advertising Awards and the Top OTC Marketers of the Year Award. | |||||||||||||||
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Designed For: The OTC National Conference is designed for all members of the OTC marketing industry. Attendance is recommended for all industry members, including OTC brand team members, agency executives, media buyers and planners, market researchers, media partners and solution providers. | |||||||||||||||
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Agenda: DTC Perspectives, Inc. is committed to bringing together industry-leading speakers to address the delegates of the 2010 OTC National Conference. | |||||||||||||||
OTC and You
OTC National Conference
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