OTC Perspectives, Inc.

 




2010 OTC National Advertising Award Winners Announced

Leading healthcare companies and brands were honored at the 2nd annual OTC National awards reception which showcased the best OTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. Brands among the winners include Vicks, Pepcid, Pepto Bismol, Triaminic, Durex.

"Delegates who attended the OTC National Conference determine the winners for Best Branded TV and Best Branded Print Campaign award," announced Bob Ehrlich, CEO of DTC Perspectives, and OTC National Conference Chairman. "Independent expert judging panels will determine award winners for the other categories."

"We congratulate all the winners of the OTC National Advertising Awards for their creative, effective campaigns" said Editor in Chief of OTC Perspectives Magazine Mark Tosh. OTC Perspectives Magazine will include coverage of the OTC National Conference and will profile each of the OTC National Advertising Award winners in an upcoming issue.

The winners for the 2010 OTC Advertising Awards are:

 
Best Branded Print
Award
Brand
Company
Advertising Agency
Gold
Vicks NyQuil
 Procter & Gamble
Publicis NY
Silver
Prevacid®24HR
 Novartis Consumer Health
Ferguson, part of CommonHealth
Bronze
PediaSure
 Abbott Nutrition
AbelsonTaylor
Best Branded TV
Award
Brand
Manufacturer
Advertising Agency
Gold
Pepcid
 McNeil Consumer Healthcare
JWT New York
Silver
Lamisil
 Novartis Consumer Health
Saatchi & Saatchi
Bronze
Pepto-Bismol
 Procter & Gamble
Publicis NY
Best Branded Integrated
Award
Brand
Manufacturer
Advertising Agency
Gold
Vicks NyQuil
 Procter & Gamble
Publicis NY
Silver
Zyrtec
 McNeil Consumer Healthcare
JWT New York
Bronze
Claritin
 Schering-Plough
Euro RSCG Tonic
Best Digital Media
Award
Brand
Manufacturer
Advertising Agency
Gold
 Vicks NyQuil Procter & Gamble Publicis NY
Silver
 Triaminic Novartis Consumer Health Boomerang Pharma Communications
Bronze
 Durex SSL Americas, Inc./Durex Saatchi & Saatchi Wellness
Best Point-of-Sale
Award
Brand
Manufacturer
Advertising Agency
Gold
 Prilosec OTC Procter & Gamble Saatchi & Saatchi
Best Website
Gold
 Triaminic Novartis Consumer Healthcare Boomarang Pharma Communications
Best Multi-Cultural
Award
Brand
Manufacturer
Advertising Agency
Gold Pepto-Bismol Procter & Gamble Lapiz
Best Radio
Award
Brand
Manufacturer
Advertising Agency
Gold Theraflu Novarstis Consumer Health Saatchi & Saatchi

Thank you to our 2010 OTC National Ad Award Sponsor


* For Information on dupilicate ad awards please contact Brooke Kobren - brooke@dtcperspectives.com or 973-377-2106 x 227

 



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