OTC Perspectives, Announces the 2010 OTC National Advertising Awards

Because of Demand, New Final Deadline Extension for Entries:  

Now Accepting Submissions until March 16, 2010 at 5PM EST.

Please send all entries close expected to arrive close to the new March 16 deadiline directly to our Atlanta Office at:

OTC National Advertising Awards

4240 Ancroft Circle

Norcross, GA 30092

- Click Here for a Word Document Submission Form
- Click Here for a PDF Submission Form

Award categories are by media channel and include:
- Best Television Campaign
- Best Print Campaign
- Best Digital Media Campaign
- Best Website
- Best Multi-Cultural Campaign
- Best Integrated Campaign
- Best Point-of-Sale Campaign
- Best Radio Campaign

The winners in the TV and print categories will be determined by the delegates at the OTC National Conference ( May 18-19, 2010) at the Penn's Landing Hyatt in Philadelphia. Winners in all other categories will be determined by independent expert judging panel. All winners will be announced and honored at a special OTC National Advertising Awards reception on May 18th as part of the OTC National Conference.

 For more information, please contact Scott Ehrlich, at scott@dtcperspectives.com or (770) 559-0702 to confirm receipt of submission.

Congratulations to all the winners and finalists of 2009.

Reckitt Benckiser won the top honors in the Best Branded Integrated Category for its “Mr. Mucus” campaign for Mucinex, and McNeil Consumer Health also came away as a winner, for its notable “Missing” campaign for Zyrtec in the Best Branded Print Category. Neutrogena, with its “Neutrogena Skin ID” campaign, won the Gold Award in the Best Branded TV Category, which was voted on by delegates attending the OTC National earlier this month.

Euro RSCG did the best among agencies, with three total awards while JWT also did exceptionally well with two. Reckitt Benckiser also picked up three awards through its own in-house advertising department.

DTC Perspectives CEO Bob Ehrlich notes that "we are delighted to recognize the accomplishments of leading OTC marketers at this year's OTC National Conference. OTC Perspectives wants to be the source of new information useful to OTC Marketers, which includes recognition of individual excellence."


Winners are listed below:

About The OTC National Conference
The OTC National (www.otcperspectives.com) is the premier marketing conference designed byhealthcare marketers for healthcare marketers delivering actionable insights and unprecedented networking opportunities to its delegates.

For more information about the 2009 OTC National Advertising Awards, contact Scott Ehrlich,  Director of Business Development, at 770-559-0702 or scott@dtcperspectives.com To register for the conference please visit www.otcperspectives.com or call (973) 377-2106 .