Reach Your Intended Audience of OTC Decision Makers at a fraction of the Cost Compared to General Industry Publications

1. Targeted Reach.
   OTC Perspectives Magazine is the only trade publication that focuses exclusively on OTC consumer marketing. It will be read cover-to-cover by over 4,000 OTC marketers: mainly brand/product/marketing managers. Thus, unlike the general industry publications, your message reaches the decision makers who you intend to reach - without wasting valuable advertising dollars to reach functions beyond your target audience.
2. Cost Effective.
   Pay significantly less than the other publications to reach the same audience of OTC marketers. Our OTC marketer CPMs are as low as 1/3* of general industry publications, and reach the same client-side decision maker audience.
3. Engaged Readers. 
   OTC  Perspectives Magazine will have a loyal readership that reads us cover-to-cover, since we are focused entirely on the OTC industry. We provide our readers with first class articles on best practices that deliver practical, actionable insights. Our readers recognize that advertisers in OTC Perspectives offer a service relevant to their business.
4. Integrated Marketing Opportunities.
   OTC Perspectives, Inc. is  a part of the the leading OTC training, publishing and consulting company. In addition to publishing OTC Perspectives Magazine, we produce the OTC National Conference, and regularly consult with major OTC Manufacturers. We offer integrated marketing packages that include conference attendance, sponsorship, exhibitor and speaker opportunities, print and online advertising and authoring opportunities, to yield unrivaled high profile exposure, year long continuity and significant savings.
5. Exclusive OTC Features.
   OTC Perspectives Magazine is the forum for recognizing excellence in consumer marketing.