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RATE CARD - Effective January 2010

OTC Perspectives is the source for those who are creating, and executing direct-to-consumer communications. OTCP is the only OTC Marketing focused industry forum dedicated solely to consumer marketing. Each issue is packed with insights, knowledge and best practices from leading OTC marketers at both the top OTC Markerters and agencies.

Color Ad Rates (NET):	1x	2x	3x	4x
Issue Belly Band	5,000	-	-	-
1 Page:	2,800	2,600	2,400	2,300
1/2 Page:	2,200	1,900	1,600	1,300
1/3 Page:	2,000	1,700	1,400	1,100
1/4 Page:	1,800	1,500	1,200	900
1/8 Page:	900	750	600	450

Contact Stacey Hagenbush for special advertising packages - 973-377-2106 x 225

Staff:	Position:
Robert Ehrlich	Chairman/CEO, DTC Perspectives, Inc.
Mark Tosh	Editor in Chief/VP of Analytics
Hellen Spanjer	COO/Vice President of Marketing
Christine Franklin	Director of Marketing
Brooke Kobren	Marketing & Production Associate
Jen Haug	Market Researcher & Editorial Assistant
Stacey Hagenbush	Sales & Marketing Associate
Scott Ehrlich	Director of New Business
Amanda Ehrlich	Editorial Assistant
Todd Lawnhorne	PR Manager

Advertising Specifications:
	For a Downloadable PDF of our Specs click here
Color:	Full color ads accepted. All colors will be printed as 4C process. No spot colors.
Line Screen:	133
Maximum Density:	300%
Only full page ads may bleed
Live Area:	7 1/2" x 10"
Trim Area:	8 1/2" x 10 7/8"
Bleed:	1/4" bleed on all 4 sides

Premium Upgrades:
Back Cover	$1500
Inside Front Cover	$1200
Inside Back Cover	$850
Opp Table of Contents	$700
Opp Page 6	$600
Opp Page 8	$500
Special Award section placement: $1000 Reader's Poll Awards in fall issue and Top 25 Marketer section .

Ad Sizes:
Full page	8 1/2 x 10 7/8	(bleed - see above for specs)
2/3 page	7 x 5 13/16	(non-bleed)
1/2 page	7 x 4 9/16	(non-bleed)
1/3 page (horizontal)	4 1/2 x 4 9/16	(non-bleed)
1/3 page (vertical)	2 1/4 x 9 1/8	(non-bleed)
1/4 page	4 1/2 x 3 1/4	(non-bleed)

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For an insertion order click here

Insertion orders can be faxed to (973)377-1106.
Attention: Stacey Hagenbush - 973-377-2106 x 225

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