OTC Perspectives has been created by DTC Perspectives, Inc. to serve the unmet needs of OTC Marketers; providing educational conferences, industry forums and publications designed to address the myriad of emerging issues OTC Marketers face in today's complex regulatory and consumer environments.
The OTC Perspectives Platform Includes:
The OTC National Conference, June 4- 5, 2009 at the Sheraton Boston Hotel: The Conference is 2009's one "must-attend" conference for OTC marketer and service providers. Major issues such as new regulatory pressures and the impending influx of Rx to OTC switches, compounded by the challenge of marketing in troubled economic times, the intensifying SKU squeeze, and creating true brand engagement amidst an explosion of media channels will be addressed by a world-class faculty and authors at the premier OTC NATIONAL Conference.
The OTC National Advertising Awards: showcase the year's best in OTC advertising. Judged by leading independent industry experts, the Gold, Silver and Bronze Awards are presented at the OTC National Conference and profiled in OTC Perspectives Magazine. Best TV and Print creative winners will be a “Delegates Choice” award and will be determined by participants at the OTC NATIONAL Conference.
The OTC Perspectives Top 25 Marketers of the Year Award: This Award recognizes outstanding personal achievement by leading OTC Marketers. These industry stand-outs, nominated and selected by their peers, will be honored at an awards luncheon at the DTC National Conference.
OTC Perspectives Magazine: This upcoming publication will provide OTC Marketing Leaders with a quarterly review of the latest marketing innovations, case studies, updates on legal and regulatory issues and movers and shakers in the OTC Marketing Industry. Don't miss your chance to receive your free publication, and the debut issue coming June 2009 click here to subscribe.
The Founder
OTC Perspectives was created by DTC Perspectives Inc. founder Bob Ehrlich, a former Vice President of Consumer Marketing for Parke-Davis, a Warner-Lambert division. Nine years ago, Ehrlich saw the need for an outlet for the growing DTC community to discuss the many complex issues surrounding this new area of pharma marketing. Bob has extensive DTC and consumer marketing experience in his 20-year marketing career at Warner-Lambert and General Foods. At Parke-Davis, Bob oversaw the consumer launch of Lipitor®, one of the most successful product launches in the history of the pharmaceutical industry. Now, he has identified a need for a forum for OTC Marketers. "We recognized there really was no forum for OTC Marketers to gather and exchange learning on the core issues facing the industry,” Bob stated. “OTC marketers will face increasing regulatory pressure, potentially leading to the same regulations that Rx product marketers must contend,” continued Ehrlich. “Also, with $50 billion of Rx products facing patent expiration by 2012, it is crucial that OTC Marketers optimize and evaluate their Rx-to-OTC switch plans.”
Corporate Location
DTC Perspectives Inc.
30 Columbia Turnpike, 2nd Floor
Florham Park, NJ 07932
Main Line (973) 377-2106
Fax (973) 377-1106
info@dtcperspectives.com
