The latest from OTC Perspectives
OTC Perspectives Premieres its First Monthly e-Newsletter
Tuesday, 31 January 2012, 01:11 PM
Beginning with this issue of OTC Minute, you will receive the latest updates from OTC Perspectives as well as news and events from around the industry right in your inbox. It is our mission to keep you abreast of all of the biggest happenings and latest information regarding to advancing consumer marketing of healthcare products. OTC Minute will be published the last week of each month. If you received this from a colleague, sign up for your own free subscription. read more
The OTC National Moves to Chicago for 2012 Conference
Tuesday, 31 January 2012, 01:11 PM
The OTC National Conference is designed to provide OTC Marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in Over-The-Counter Marketing. This year’s event will occur on October 3-4, 2012 in Chicago, with attendees benefiting from case studies, new market research, media & marketing gurus, and networking opportunities. Details for submitting a speaker proposal, sponsorships or exhibit booths will be released shortly. read more
Dr. Oz Partners with Metamucil for 'Heart-to-Heart' Sweepstakes
Tuesday, 31 January 2012, 01:10 PM
In honor of Heart Health Month, Dr. Oz has teamed up once again with Procter & Gamble’s fiber supplement, Metamucil. Fans can enter for a chance to meet the famous doctor and attend a taping of his show. Dr. Oz will offer tips during his February 29th show about proactive heart care, such as taking a psyllium fiber supplement to lower LDL cholesterol. This initiative follows after a successful run in 2011 when more than 80,000 fans entered the contest; the first 1,000 entries receiving Metamucil coupons. read more
McNeil Prepares Market Return for Key OTC Products in 2012
Tuesday, 31 January 2012, 01:10 PM
After suffering a 6.7% decline in 2011 for their over-the-counter business unit, Johnson & Johnson is planning a return to the marketplace. According to a Drug Store News report, Chairman and CEO William Weldon admitted that “reclaiming lost marketshare across its OTC franchises will be an uphill battle.” However, he confirmed during the Q4 earnings call that several products have already returned to store shelves, including some with new packaging innovations, such as a flow-restrictor to reduce children’s dosing errors. read more
Cough and Cold OTC Market to See Stable Growth in Sales
Tuesday, 31 January 2012, 01:09 PM
From 2007 to 2012, the Cough and Cold OTC industry will increase about 1.2% annually to $2.3 billion in revenue, according to a new report from IBISWorld. This can be attributed to several factors, including “occurrence and severity of cold and flu seasons, and changes in private health insurance coverage.” The research also found that private labels will become more popular among consumers, thus they will continue to be a source of competition to the industry. read more
Pharmacists Still Underutilized Despite Extensive Knowledge
Tuesday, 31 January 2012, 01:09 PM
Only approximately 1 in 3 consumers (35%) ask a pharmacist questions regarding an OTC medication, compared to half of those (51%) filling a prescription product. The survey, sponsored by vitamin and supplement brand Nature Made, further revealed that just 1 in 5 visitors to a retail store / pharmacy (23%) inquire about vitamins and supplements. read more
FDA Requirements Not Enough Regarding Safety of Supplements
Tuesday, 31 January 2012, 01:08 PM
A draft guidance by the FDA for dietary supplement manufacturers are “too weak,” wrote Dr. Pieter Cohen in a recent issue of the New England Journal of Medicine. According to a Medpage Today article, the Assistant Professor of Medicine at Harvard Medical School stated that the agency has not enforced part of the Dietary Supplement Health and Education Act (DSHEA) as manufacturers can use historical data instead of clinical trials and are not required to submit both positive and negative data. read more
Supplement Advertisers Warned for Non-Compliant Advertising
Tuesday, 31 January 2012, 01:08 PM
The Natural Products Foundation (NPF) alerted the Federal Trade Commission (FTC) to 22 dietary supplement advertisers that were not in compliance with marketing regulations. The violative advertisers were first notified by the NPF as part of their Truth in Advertising program, a proactive effort at self-regulation. After they failed to modify their materials, the NPF referred the matter to the FTC. read more
OTC/HBA National Advertising Award Winners Announced
Wednesday, 18 May 2011, 12:34 PM
Verona, NJ [May 17, 2011] - OTC Perspectives, Inc. revealed the winners of the 3rd annual OTC/HBA National Advertising Awards last week during a celebratory cocktail party and reception. Presented in conjunction with the OTC/HBA National Conference at the Sheraton Atlantic City Convention Center Hotel, the Ad Awards showcase the best in consumer healthcare marketing and advertising campaigns. read more
OTC Perspectives Announces the Top OTC/HBA Marketers of the Year for 2011
Wednesday, 27 April 2011, 10:16 AM
VERONA, N.J. (April 26, 2011) — OTC Perspectives magazine, a leading publication for marketers in the consumer healthcare industry, has named its third annual list of "Top OTC/HBA Marketers of the Year." Marketers will be honored at a celebratory luncheon on May 10th during the OTC/HBA National Conference. read more
