The latest from OTC Perspectives
The Top 10 Personal Care Brands of the Year
Wednesday, 30 December 2009, 11:32 AM
According to a chart of the top ten personal care brands of 2008 posted in the December 28th 2009 issue of Advertising Age, Procter & Gamble led other companies with 5 brands in the top 10.
Share of Advertising Media
| Rank | Brand | 2008 | 2007 | 2008 |
| 1 |
Olay (Procter & Gamble) | 6.3% | 6.6% | $357.4 |
| 2 | L'Oreal |
5.6% | 5.0% | $316.6 |
| 3 | Gillette (P&G) |
4.2% | 2.9% | $239.7 |
| 4 | Proactive (Gunthy-Renker) |
3.8% | 2.6% | $213.7 |
| 5 |
Crest (P&G) |
3.7% | 4.0% | $208.0 |
| 6 | Dove (Unilever) |
3.6% | 3.2% | $204.6 |
| 7 | Cover Girl (P&G) |
3.5% | 2.6% | $200.5 |
| 8 | Ganier (L'Oreal) |
3.3% | 3.2% | $189.3 |
| 9 | Neutrogena (J&J) |
3.0% | 2.8% | $170.8 |
| 10 | Pantene (P&G) |
2.8% | 3.5% | $158.5 |
"Most advertised personal-care brands. Share shown is brand's share of US personal-care measured-media spending. Measured-media dollars in millions."
Related articles
Ad & Media Spend Decline for OTC Brands in Q1-Q3 2009
According to TNS Media Intelligence data, advertising spending for the top 25 OTC brands is down 6% for Q1-Q3 2009 as compared to the same period last year. Meanwhile,
Sanofi-Aventis to Acquire Chattem
Sanofi-Aventis will acquire the U.S. consumer healthcare group, Chattem Inc., for approximately $1.9 billion through a cash tender offer. The pharmaceutical company
PreNexa Vitamin Campaign Wins Awards for Goble & Associates
Chicago-based healthcare communications agency Goble & Associates garnered numerous awards recently for its work on OTC brand PreNexa. Developed by Upsher-Smith
Nielsen, Catalina Form Joint Venture to Measure Media Spend
Nielsen and Catalina announced this week a 50-50 partnership to combine Nielsen's TV ratings and Catalina's purchase data into Nielsen Catalina Ventures. The new
WPP's Sorrell: Slow Growth in 2010 for Ad Industry
Sir Martin Sorrell, chief executive of the advertising group WPP, predicted a slow growth in the upcoming year for the advertising industry during his presentation at
| ABOUT SSL CERTIFICATES |
