The latest from OTC Perspectives

Reckitt Benckiser won the top honors in the Best Branded Integrated Category for its “Mr. Mucus” campaign for Mucinex, and McNeil Consumer Health also came away as a winner, for its notable “Missing” campaign for Zyrtec in the Best Branded Print Category. Neutrogena, with its “Neutrogena Skin ID” campaign, won the Gold Award in the Best Branded TV Category, which was voted on by delegates attending the OTC National earlier this month.

Euro RSCG did the best among agencies, with three total awards while JWT also did exceptionally well with two. Reckitt Benckiser also picked up three awards through its own in-house advertising department.

DTC Perspectives CEO Bob Ehrlich notes that "we are delighted to recognize the accomplishments of leading OTC marketers at this year's OTC National Conference. OTC Perspectives wants to be the source of new information useful to OTC Marketers, which includes recognition of individual excellence."

All winners of OTC National Advertising Awards were announced June 4, 2009, at a celebratory reception at the debut OTC National Conference (June 4-5 in Boston), which drew representatives from throughout the consumer health industry and received rave reviews from those in attendance for its “tremendous content.”

Winners are listed below:

About The OTC National Conference
The OTC National Conference is designed by consumer healthcare marketers for consumer healthcare marketers to provide an unprecedented gathering of Thought Leaders who will address the crucial issues and challenges we face. The premiere OTC National Conference was held June 4-5, 2009 at the Boston Sheraton Hotel.

About OTC Perspectives Magazine
OTC Perspectives is the only industry magazine dedicated to consumer healthcare marketing and advertising. It is published quarterly by DTC Perspectives, Inc., the leading healthcare consulting, training, and publishing company. The Fall 2009 issue will feature profiles of the Top OTC Marketers. With an exclusive focus on consumer healthcare and direct contact with many practitioners in the industry, OTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing.

For more information about the OTC National Advertising Awards contact Scott Ehrlich, Director of Business Development, at 770-559-0702 or scott@dtcperspectives.com or visit www.otcperspectives.com.