The latest from OTC Perspectives
PreNexa Vitamin Campaign Wins Awards for Goble & Associates
Thursday, 17 December 2009, 12:04 PM
Chicago-based healthcare communications agency Goble & Associates garnered numerous awards recently for its work on OTC brand PreNexa. Developed by Upsher-Smith Laboratories, PreNexa is a new line of prenatal vitamins offering higher levels of the plant-based chemical DHA than any other on the market.
| Goble & Associate's campaign for the launch of PreNexa, included
patient education brochures, a physician sales aid, sell sheets, and a
Web site. The effort was awarded a Finalist Certificate at The Global
Awards in Sydney, Australia. The agency also picked up an Rx Club Award of Excellence for the launch and a Silver Davey Award specifically for the PreNexa website. In addition to its work with OTC brands, Goble & Associates has also developed marketing efforts for the some of the top prescription drug brands such as Plavix, Tamiflu, Fosamax, and Flonase. |
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