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OTC Perspectives Announces the Top OTC/HBA Marketers of the Year for 2011

VERONA, N.J. (April 26, 2011) — OTC Perspectives magazine, a leading publication for marketers in the consumer healthcare industry, has named its third annual list of "Top OTC/HBA Marketers of the Year." Marketers will be honored at a celebratory luncheon on May 10th during the OTC/HBA National Conference.

This year's class, sponsored by Everyday Health, includes representatives from a dozen different manufacturing companies, with a broad range of consumer health marketing responsibilities, from brand marketing to media planning to category advertising. "Everyday Health is delighted to join OTC Perspectives in recognizing this year's Top OTC/HBA Marketers," said Scott Wolf, Executive Vice President of Sales for Everyday Health. "These individuals play an important role in driving innovation in their field."

The 2011 Top OTC/HBA Marketers of the Year are…

Lisa Aglialoro, Sr. Brand Manager, Cough, Cold, Respiratory Innovation, Novartis Consumer Health

Audrey Belkin, Director – Claritin Marketing, Merck Consumer Care

Marla Bradbury, Brand Manager, Zicam, Matrixx Initiatives

Amy Cappello, Director of Marketing, Aleve, Bayer Healthcare, Consumer Care

Ana Dan, Brand Director, Glucerna, Abbott Nutrition

Andrew Deister, Director, Pediatric Marketing, Abbott Nutrition

Pete Dornsife, Head of US Oral Care & Director of Marketing, Aquafresh, GlaxoSmithKline Consumer Healthcare

Fred Duchin, VP, OTC Marketing, Merck Consumer Care

John Durkin, VP of Marketing, BOIRON, Inc.

Diana Farrell, Director, e-Marketing, Pfizer Consumer Healthcare

Rachel Ferdinando, VP Marketing GI, GlaxoSmithKline Consumer Healthcare

Lutz Henckels, Senior Brand Manager, Zyrtec, McNeil Consumer Healthcare

Cindi Holda, Senior Brand Manager, Novartis Consumer Health

Kelly Kavanagh, Senior Manager, Media Planning, Pfizer Consumer Healthcare

Matthew Leung, Director of Advertising, Mucinex, Reckitt Benckiser

Steve Morse, Marketing Director NA Vicks & PUR, Procter & Gamble

Christopher Rich, Senior Vice President, Wellness Global Business Unit, GlaxoSmithKline Consumer Healthcare

Patrick Seiffert, Senior Brand Manager, Aquafresh, GlaxoSmithKline

Kristina Skeffington, Sr. Brand Manager, Little Remedies, Prestige Brands

Margaret Waloschek, Brand Manager, Citracal, Bayer Healthcare, Consumer Care

"These outstanding consumer healthcare marketing professionals are this year's top contributors to the advancement of both consumer health and the bottom line via informative, leading edge marketing communications," said DTC Perspectives Inc. chairman, Robert Ehrlich. "The award winners were selected from many worthy candidates. We intentionally did not rank within the Top Marketers list because each contribution is uniquely significant."

Top OTC/HBA Marketers will be honored with this prestigious award during a special luncheon (May 10), during the OTC/HBA National Conference, held May 10-11 at the Sheraton Atlantic City Convention Center Hotel in Atlantic City, NJ.

About Everyday Health

With more than 28 million monthly unique visitors (source: comScore), Everyday Health is the leading provider of online health solutions.  Everyday Health offers consumers, healthcare professionals and marketers a wide range of content, applications and advertising-based services.  Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings.  Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day.  Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos and investors include Foundation Capital, NeoCarta Ventures, Revolution, Rho Ventures, Scale Venture Partners, Technology Crossover Ventures and Village Ventures.

About the 'Top OTC/HBA Marketers of the Year' Award

The annual "Top OTC/HBA Marketers of the Year" was established in 2009 to recognize extraordinary consumer healthcare marketers who drive innovation and work towards better consumer health outcomes. Manufacturing companies, their agencies and supplier partners were invited to submit nominations in an industry-wide process. The list is then rigorously examined to arrive at the final Top 20.

About OTC Perspectives Magazine

OTC Perspectives, a bi-annual resource for consumer health thought leaders, is the only industry magazine dedicated to consumer healthcare marketing and advertising. It is published by DTC Perspectives, Inc., the leading healthcare consulting, training, and publishing company. With an exclusive focus on consumer healthcare and direct contact with many practitioners in the industry, OTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing. The Fall 2011 issue will feature profiles of the Top Marketers.

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For more information about the Top OTC.HBA Marketers of the Year awards, contact Jennifer Haug, Editor, OTC Perspectives at 973-457-5718 or Jennifer@dtcperspectives.com.

For information about attending the Top Marketers luncheon or OTC/HBA National conference, click here or call the DTC Perspectives, Inc. office at 973-377-2106.