The latest from OTC Perspectives

OTC/HBA National Advertising Award Winners Announced

Verona, NJ [May 17, 2011] - OTC Perspectives, Inc. revealed the winners of the 3rd annual OTC/HBA National Advertising Awards last week during a celebratory cocktail party and reception. Presented in conjunction with the OTC/HBA National Conference at the Sheraton Atlantic City Convention Center Hotel, the Ad Awards showcase the best in consumer healthcare marketing and advertising campaigns.

Gold, Silver and Bronze awards were presented to leading healthcare companies and brands across six categories, as selected by an independent expert judging panel. This year's top winning brands include Vicks DayQuil and NyQuil by Procter & Gamble and Aleve by Bayer. (See below for the full list of winners.)

The 2011 OTC/HBA National Advertising Award winners are...

Congratulations to all of this year's winners and finalists! The Fall issue of OTC Perspectives magazine will feature coverage of the OTC/HBA National Conference and profile each of the OTC/HBA National Advertising Award winners.

About the OTC/HBA National Conference

The OTC/HBA National Conference is designed to provide consumer healthcare marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. Awards include OTC/HBA Advertising Awards and the Top Marketers of the Year.

About OTC Perspectives, Inc.

OTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of over-the-counter (OTC) healthcare product marketing. It is our goal to serve as the premier information exchange forum for consumer healthcare marketing thought leaders with the publication of OTC Perspectives magazine as well as through attendance at our Conference Series.

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To order additional reprints of your award, please contact Debra Sander, Office Coordinator, at 973-377-2106 ext. 221 or Debra@dtcperspectives.com.

To congratulate the winners in the Fall issue of OTC Perspectives magazine, contact Matt Yavorski, Sales Associate, at 973-377-2106 ext. 224 or Matt@dtcperspectives.com.