J&J, Schering-Plough, Novartis, Bayer vie for Top Honors at the Premier OTC / Healthcare Ad Awards
Wednesday, 01 April 2009, 12:19 PM
FLORHAM PARK, NJ (April 2009) — OTC Perspectives, Announces Finalists in the 2009 OTC National Advertising Awards. Major Healthcare brands such as Aleve, Benadryl, Claritin, Mucinex,
MiraLAX, Neutrogena, and ZYRTEC are among finalists in the running for top honors in the OTC National Advertising Awards.
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OTC Perspectives, Announces Finalists in the 2009 OTC National Advertising Awards. Major Healthcare brands such as Aleve, Benadryl, Claritin, Mucinex,
MiraLAX, Neutrogena, and ZYRTEC are among finalists in the running for top honors in the OTC National Advertising Awards.
"Delegates attending the OTC National Conference will determine the winners for Best Branded TV Campaign award," announced Bob Ehrlich, CEO of DTC Perspectives, and OTC National Conference Chairman. "Independent expert judging panels will determine award winners for the other categories."
All winners of all the OTC National Advertising Awards will be announced at a celebratory reception on June 4, 2009 as part of the OTC National Conference (June 4-5, 2009 in Boston) which includes keynote addresses by Rex Briggs, Author of the acclaimed Marketing Effectiveness and Efficiency book:
What Sticks, Mike Bloxham, Director of Insight, Center for Media Design at Ball State University on "the Practical Applications of New Media", and Bob Garfield on the principles of doing business in the brave new media world and many many more.
"We congratulate all the finalists of the OTC National Advertising Awards for their creative,effective campaigns” said Editor in Chief of OTC Perspectives Magazine Mark Tosh. OTC Perspectives Magazine will include coverage of the OTC National Conference and will profile each of the OTC National Advertising Award winners in an upcoming issue.
Finalists for each of the categories are listed below, with winners to be announced at theOTC National Advertising Awards reception on June 4, 2009. All finalists are listed in alphabetical order. The finalists are...
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Best Branded TV Finalists*
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Brand |
Manufacturer |
Advertising Agency |
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Aleve |
Bayer |
Energy BBDO |
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Benefiber |
Novartis Consumer Health |
Euro RSCG |
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Benadryl |
McNeil Consumer Healthcare |
JWT New York |
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Claritin |
Schering-Plough |
Euro RSCG Tonic |
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Ensure |
Abbott Nutrition |
Abelson Taylor |
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MiraLAX |
Schering-Plough |
Merkley & Partners |
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Mucinex |
Reckitt Benckiser Inc. |
Reckitt Benckiser In-House Advertising Department |
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Neutrogena SkinID |
Neutrogena |
Roberts & Tarlow |
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Sarna |
Steifel Laboratories |
Adair Greene McCann |
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Theraflu |
Novartis Consumer Health |
Saatchi & Saatchi Consumer Health + Wellness |
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*Winners to be Selected by OTC National Delegate Vote on June 4, 2009 |
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Best Branded Print - Top 3 Finalists |
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Brand |
Manufacturer |
Advertising Agency |
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Claritin |
Schering-Plough |
Euro RSCG Tonic |
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Mucinex |
Reckitt Benckiser Inc. |
Reckitt Benckiser In-House Advertising Department |
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ZYRTEC |
lkMcNeil Consumer Healthcare |
JWT New York
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Best Branded Integrated Finalists - Top 3 Finalists
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Brand |
Manufacturer |
Advertising Company |
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Benadryl |
McNeil Consumer Healthcare |
JWT New York |
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Claritin |
Schering-Plough |
Euro RSCG Tonic |
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Mucinex |
Reckitt Benckiser Inc. |
Reckitt Benckiser In-House Advertising Department | |
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Congratulations and best of luck to all finalists. All winners will be announced at the OTC National Advertising Awards reception on June 4, 2009. Be there in person to salute the winners/receive
recognition for a job well done. Information on the OTC National Conference is available at www.otcperspectives.com or by calling 973-377-2106 .
About The OTC National Conference
The OTC National (www.otcperspectives.com) is the premier marketing conference designed by
healthcare marketers for healthcare marketers delivering actionable insights and unprecedented networking opportunities to its delegates.
For more information about the 2009 OTC National Advertising Awards, contact Scott Ehrlich,
Director of Business Development, at 770-559-0702 or scott@dtcperspectives.com
To register for the conference please visit www.otcperspectives.com or call (973) 377-2106.
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