The latest from OTC Perspectives

Is the Answer for Marketers: Survival of the Simplest?

Is the Best Way to Break Through to Consumers Today a Question of Survival of the Simplest?

Marketing Guru Bill Schley answers "Yes" and will show the way in his exclusive address: The Micro-Script Rules: How Ideas Break Through in a Hyper-Connected World— at the OTC National Conference in Boston, June 4 - 5, 2009.

Today, severely challenged by economic catastrophe, amid an ongoing digital, social media shift we must revisit marketing approaches. Schley's challenge to marketers: “what are the ultimate, highest yield communication strategies NOW in an era that demands it for survival—" technology is just part of the answer.

In times of deep stress and complexity, the human brain turns to heuristics —instinctive “rules of thumb” that simplify the problem and make correct action instantly, powerfully clear. Your brand communication must break through a multi-stress environment of economic crisis, digital paradigm shifts, the consumer revolution and the fragmentation of media.

Could there be a magic pill for marketers that cancels out clutter, focuses multiple targets and actually builds brands in a hyper-connected era? Something not only in sync with the way our brains really work, but with the requirements of these increasingly digital times? And if so, just who is getting it right and why? Learn the answers at the OTC National Conference where Schley will outline his findings in The Micro-Script Rules. 

For the Full Agenda click here ~ To Register click here

The OTC National also features an unprecedented gathering of healthcare marketing thought leaders, including presentations from Retail Expert and former SVP Marketing for CVS, Gary Charboneau on How to Compete with Private Label, Marketing Gurus; Rex Briggs (Author of the acclaimed "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds" ) , Advertising Age's Bob Garfield, Case studies from Leading Marketers: Bob Casale, The Mastermind behind Mucinex's success, Jeanne Bennett VP Marketing Novartis, and Leading researchers revealing the latest findings on effective TV, Print creative, in store marketing programs, Rx to OTC switches, Global success transfer, and many many more. The premier OTC National Advertising Awards and Top 25 OTC Marketer Awards will also be presented. For more information please visit www.otcperspectives.com