The latest from OTC Perspectives

Introducing OTC Perspectives

DTC Perspectives Inc., the leading DTC training, publishing and consulting company and producer of the DTC National Conference and DTC Perspectives Magazine, is proud to announce the creation of the OTC (Over-the-Counter) Perspectives Division. OTC Perspectives will serve the unmet needs of OTC Marketers, and provide educational conferences, industry forums to address the key issues and publications designed to focus on a myriad of emerging issues OTC Marketers face in today's complex regulatory and consumer environments.

“We recognized there really was no forum for OTC Marketers to gather and exchange learning on the core issues facing the industry,” Bob Ehrlich, chief executive of DTC Perspectives Inc., stated. “OTC marketers will face increasing regulatory pressure, potentially leading to the same regulations that Rx product marketers must contend,” continued Ehrlich. “Also, with $50 billion of Rx products facing patent expiration by 2012, it is crucial that OTC Marketers optimize and evaluate their Rx-to-OTC switch plans.”

These issues, compounded by the challenge of marketing in troubled economic times, the intensifying SKU squeeze, and creating true brand engagement amidst an explosion of media channels will be addressed by a world-class faculty and authors at the premier OTC NATIONAL Conference and debut issue of OTC Perspectives Magazine .

Mark your Calendar now for the OTC NATIONAL Conference: June 4-5, 2009 at the Boston Sheraton Hotel and watch for the debut of OTC Perspectives Magazine in June 2009 as well. For more details, please visit www.otcperspectives.com or contact Hellen Spanjer by e-mail at Hellen@dtcperspectives.com , or by telephone at (973) 377-2106, x-223.