The latest from OTC Perspectives

How to Compete against Private Label and Win at Retail

An exclusive presentation by Gary Charboneu at the OTC National Conference June 4-5, 2009 at the Boston Sheraton Hotel

Gary Charboneau, former EVP Marketing for CVS and SVP Marketing & Merchandising at Duane Reade will share an exclusive presentation on “Winning the battle for new OTC items on the shelf” at the OTC National Conference. Delegates will gain an understanding of what item attributes protect from private label knock-offs and what traps to avoid so that their brand doesn’t fall victim to total replacement by a store brand. Case studies of items which have successfully avoided private label competition for years will be shared to provide learning in how to maintain items on the shelf over time.

“We are delighted to offer the rare opportunity to hear the candid insights and advice to marketers from a Retailing expert such as Gary Charboneau” stated Bob Ehrlich, CEO DTC Perspectives and Conference Chairman. “If you can’t win at retail all your other marketing efforts are wasted. Gary Charboneau’s insights are key for Smart Marketers to succeed” Ehrlich continued.

The OTC National features an unprecedented gathering of healthcare marketing thought leaders, including presentations from Marketing Gurus; Rex Briggs (Author of the acclaimed "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds"), Advertising Age’s Bob Garfield, Bill Schley (Author Why Johnny Cant Brand) Case studies from Leading Marketers: Bob Casale, The Mastermind behind Mucinex’s success, Jeanne Bennett VP Marketing Novartis, and Leading researchers revealing the latest findings on effective TV, Print creative, in store marketing programs, Rx to OTC switches, Global success transfer, and many many more. The premier OTC National Advertising Awards and Top 25 OTC Marketer Awards will also be presented. For the full agenda please click here. To Register click here. For more information please visit www.otcperspectives.com

About OTC Perspectives:
OTC Perspectives is a division of DTC Perspectives Inc. the leading DTC training publishing and consulting company. Created by healthcare marketers for healthcare marketers, the OTC Perspectives division produces the OTC National Conference and publishes OTC Perspectives Magazine to provide a forum and timely strategic insight to address the emerging challenges facing consumer healthcare marketers. More information is available at www.otcperspectives.com