The latest from OTC Perspectives
2011 OTC/HBA National Ad Awards Finalists
Announcing the 2011 OTC/HBA National Advertising Award Finalists
Friday, 15 April 2011, 12:29 PM
Leading healthcare companies and brands will be honored at the awards reception which will showcase the best OTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across six categories.
"We congratulate all the finalists of the OTC National Advertising Awards for their creative, effective campaigns" said OTC National Conference Chairman and DTC Perspectives CEO Bob Ehrlich. OTC Perspectives Magazine will include coverage of the OTC/HBA National Conference and will profile each of the OTC National Advertising Award winners in an upcoming issue. The finalists for the 2011 OTC/HBA Advertising Awards are (each category listed in alphabetical order as brand/company/agency/campaign)...
Best Branded Print Category: |
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Aleve |
Bayer |
Energy BBDO |
"AH-HA Moments" |
Claritin |
Merck |
Euro RSCG |
Live Claritin Clear |
Glucerna |
Abbott Nutrition |
AbelsonTaylor |
Glucerna "Balance" Print Ad |
Triaminic |
Novartis Consumer Health, Inc. |
Saatchi and Saatchi NY |
Triaminic Tea Party |
Vicks DayQuil and NyQuil |
Procter & Gamble |
Publicis |
"In the NFL, there are no sick days" |
Best Branded TV Category: |
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Aleve |
Bayer |
Energy BBDO |
"AH-HA Moments" |
PediaSure |
Abbott Nutrition |
AbelsonTaylor |
PediaSure SideKicks "You Are What You Eat" |
Triaminic |
Novartis Consumer Health, Inc. |
Saatchi and Saatchi NY |
Triaminic Tea Party |
TUMS |
GlaxoSmithKline |
Grey |
Food Fighting Campaign |
Vicks DayQuil and NyQuil |
Procter & Gamble |
Publicis |
"In the NFL, there are no sick days" |
Best Website Category: |
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Anti Monkey Butt |
DSE Healthcare Solutions |
Rare Earth Interactive Design |
AntiMonkeyButt.com |
Lamisil |
Novartis Consumer Health, Inc. |
Saatchi and Saatchi NY |
Lamisilat.com |
Prilosec OTC |
P&G |
Publicis New York |
Living Proof: Fairbanks, Living Proof: NFL |
ProNamel |
GSK |
Brunner |
ProNamel US Website |
Zyrtec |
J&J |
JWT |
Zyrtec Website |
Best Digital Category: |
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Aquafresh |
GlaxoSmithKline Consumer Healthcare |
Brunner |
Aquafresh Time2Brush App |
Lamisil |
Novartis Consumer Health, Inc. |
Saatchi and Saatchi NY |
Lamisil - Digger Relaunch |
Philosophy |
Philosophy |
Shop PR |
Philosophy Fan Spotlight |
Robitussin |
Pfizer Consumer Health |
Tribal DDB |
Robitussin Relief Finder |
Vicks DayQuil and NyQuil |
Procter & Gamble |
Publicis |
"In the NFL, there are no sick days" |
Best Integrated Category: |
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Advil |
Pfizer Consumer Healthcare |
OgilvyCommonHealth |
"Take Action. Take Advil" |
Aleve |
Bayer |
Energy BBDO |
"AH-HA Moments" |
Breathe Right |
GlaxoSmithKline |
Grey New York |
"It's Your Right to Breathe Right" |
Vicks DayQuil and NyQuil |
Procter & Gamble |
Publicis |
"In the NFL, there are no sick days" |
Zyrtec |
Johnson & Johnson |
JWT |
ZYRTEC® Liquid Gels launch |
And, OTC Perspectives Magazine is happy to pre-announce the Gold Winner for the Point-of-Sale Category. Congratulations to....
Abreva, GlaxoSmithKline, Ryan Partnership, "Medicine, Not Myth"
This and all other Gold, Silver and Bronze winners will be awarded on May 10th, 2011 at the OTC/HBA National Conference.
Congratulations to All Finalists!
The OTC/HBA National Conference is designed to provide OTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. For conference registration, please click here or call Debra Sander at (973) 377-2106 ex 221.
OTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of over-the-counter (OTC) healthcare product marketing. It is our goal to serve as the premier information exchange forum for OTC marketing thought leaders with the publication of OTC Perspectives magazine as well as through attendance at our Conference Series.
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