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2010 OTC National Advertising Award Winners Announced

Monday, 24 May 2010, 11:14 AM

FLORHAM PARK, N.J. (May 24, 2010) — OTC Perspectives, Inc., the leading conference, training and publishing company for over-the-counter (OTC) marketing, honored the winners of the 2nd annual OTC National Advertising Awards, presented in conjunction with the OTC National Conference, May 18-19, in Philadelphia, PA.

The award winners were announced at the OTC National Advertising Awards reception, on the night of May l8, at the Penn’s Landing Hyatt in Philadelphia.

Leading healthcare companies and brands were honored at the awards reception which showcased the best OTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. Brands among the winners included Vicks, Pepto Bismol, Prilosec , Theraflu, Triaminic, Durex, and Zyrtec. For a complete list of award winners please see refer to the bottom of this page or visit the 2010 OTC Advertising Awards Website.

Delegates who attended the OTC National Conference determined the winners for Best Branded TV and Best Branded Print Campaign awards and an independent expert judging panel determined award winners for the other categories.

The 2010 OTC National Advertising Award Winners are…
Best Branded Print
Award
Brand
Company
Advertising Agency
Gold
Vicks NyQuil
Procter & Gamble
Publicis NY
Silver
Prevacid®24HR
Novartis Consumer Health
Ferguson, part of CommonHealth
Bronze
PediaSure
Abbott Nutrition
AbelsonTaylor
Best Branded TV
Award
Brand
Manufacturer
Advertising Agency
Gold
Pepcid
McNeil Consumer Healthcare
JWT New York
Silver
Lamisil
Novartis Consumer Health
Saatchi & Saatchi
Bronze
Pepto-Bismol
Procter & Gamble
Publicis NY
Best Branded Integrated
Award
Brand
Manufacturer
Advertising Agency
Gold
Vicks NyQuil
Procter & Gamble
Publicis NY
Silver
Zyrtec
McNeil Consumer Healthcare
JWT New York
Bronze
Claritin
Schering-Plough
Euro RSCG Tonic
Best Digital Media
Award
Brand
Manufacturer
Advertising Agency
Gold
Vicks NyQuil
Procter & Gamble
Bridge Worldwide
Silver
Triaminic
Novartis Consumer Health
Boomerang Pharma Communications
Bronze
Durex
SSL Americas, Inc./Durex
Saatchi & Saatchi Wellness
Best Point-of-Sale
Award
Brand
Manufacturer
Advertising Agency
Gold
Prilosec OTC
Procter & Gamble
Saatchi & Saatchi
Best Website
Gold
Triaminic
Novartis Consumer Healthcare
Boomarang Pharma Communications
Best Multi-Cultural
Award
Brand
Manufacturer
Advertising Agency
Gold
Pepto-Bismol
Procter & Gamble
Lapiz
Best Radio
Award
Brand
Manufacturer
Advertising Agency
Gold
Theraflu
Novartis Consumer Health
Saatchi & Saatchi


The OTC National Conference is designed to provide OTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees benifit from case studies, new market research, media & marketing gurus and networking opportunities and this year include keynote addresses by Jeff Arnold, Founder of Web MD and Chairman of Sharecare; Dr. Jan-Benedict Steenkamp, author of the book “How to Meet the Store Brand Challenge;” and Jim Joseph, President of Lippe Taylor Brand Communications and author of the new book “The Experience Effect.”

For conference information, please visit our Website, www.OTCPerspectives.com or call Debra Sander at (973) 377-2106 ex 221.

OTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of over-the-counter (OTC) healthcare product marketing. It is our goal to serve as the premier information exchange forum for OTC marketing thought leaders with the publication of OTC Perspectives magazine as well as through attendance at our Conference Series.




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