The latest from OTC Perspectives

OTC/HBA National Advertising Award Winners Announced

Wednesday, 18 May 2011, 12:34 PM

Verona, NJ [May 17, 2011] - OTC Perspectives, Inc. revealed the winners of the 3rd annual OTC/HBA National Advertising Awards last week during a celebratory cocktail party and reception. Presented in conjunction with the OTC/HBA National Conference at the Sheraton Atlantic City Convention Center Hotel, the Ad Awards showcase the best in consumer healthcare marketing and advertising campaigns. read more

OTC Perspectives Announces the Top OTC/HBA Marketers of the Year for 2011

Wednesday, 27 April 2011, 10:16 AM

VERONA, N.J. (April 26, 2011) — OTC Perspectives magazine, a leading publication for marketers in the consumer healthcare industry, has named its third annual list of "Top OTC/HBA Marketers of the Year." Marketers will be honored at a celebratory luncheon on May 10th during the OTC/HBA National Conference. read more

2011 OTC/HBA National Ad Awards Finalists

Friday, 15 April 2011, 12:29 PM

Leading healthcare companies and brands will be honored at the awards reception which will showcase the best OTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across six categories. read more

2010 OTC National Advertising Award Winners Announced

Monday, 24 May 2010, 11:14 AM

FLORHAM PARK, N.J. (May 24, 2010) — OTC Perspectives, Inc., the leading conference, training and publishing company for over-the-counter (OTC) marketing, honored the winners of the 2nd annual OTC National Advertising Awards, presented in conjunction with the OTC National Conference, May 18-19, in Philadelphia, PA. read more

2010 Top OTC Marketers of the Year Announced

Thursday, 01 April 2010, 10:46 AM

OTC Perspectives Magazine presents the 2nd annual "Top OTC/Healthcare Marketers of the Year" awards, hosted by Everyday Health, May 19, 2010 at the Penn's Landing Hyatt in Philadelphia. read more

2010 OTC National Ad Awards Finalists Announced

Tuesday, 23 March 2010, 03:31 PM

Major healthcare brands vie for top honors at OTC National Advertising Awards Reception, May 18, 2010 at the Penn’s Landing Hyatt in Philadelphia. read more

The Top 10 Personal Care Brands of the Year

Wednesday, 30 December 2009, 11:32 AM

According to a chart of the top ten personal care brands of 2008 posted in the December 28th 2009 issue of Advertising Age, Procter & Gamble led other companies with 5 brands in the top 10. read more

Ad & Media Spend Decline for OTC Brands in Q1-Q3 2009

Tuesday, 22 December 2009, 10:14 AM

According to TNS Media Intelligence data, advertising spending for the top 25 OTC brands is down 6% for Q1-Q3 2009 as compared to the same period last year. Meanwhile, total media spend is down 10%.   read more

Sanofi-Aventis to Acquire Chattem

Monday, 21 December 2009, 12:37 PM

Sanofi-Aventis will acquire the U.S. consumer healthcare group, Chattem Inc., for approximately $1.9 billion through a cash tender offer. The pharmaceutical company said it will acquire 100 percent of outstanding shares by offering “all of Chattem’s shares at $93.50 per share, a premium of 34 percent over Friday’s closing price,” Reuters reported. read more

PreNexa Vitamin Campaign Wins Awards for Goble & Associates

Thursday, 17 December 2009, 12:04 PM

Chicago-based healthcare communications agency Goble & Associates garnered numerous awards recently for its work on OTC brand PreNexa. Developed by Upsher-Smith Laboratories, PreNexa is a new line of prenatal vitamins offering higher levels of the plant-based chemical DHA than any other on the market. read more