The latest from OTC Perspectives
The Top 10 Personal Care Brands of the Year
Wednesday, 30 December 2009, 11:32 AM
According to a chart of the top ten personal care brands of 2008 posted in the December 28th 2009 issue of Advertising Age, Procter & Gamble led other companies with 5 brands in the top 10. read more
Ad & Media Spend Decline for OTC Brands in Q1-Q3 2009
Tuesday, 22 December 2009, 10:14 AM
According to TNS Media Intelligence data, advertising spending for the top 25 OTC brands is down 6% for Q1-Q3 2009 as compared to the same period last year. Meanwhile, total media spend is down 10%. read more
Sanofi-Aventis to Acquire Chattem
Monday, 21 December 2009, 12:37 PM
Sanofi-Aventis will acquire the U.S. consumer healthcare group, Chattem Inc., for approximately $1.9 billion through a cash tender offer. The pharmaceutical company said it will acquire 100 percent of outstanding shares by offering “all of Chattem’s shares at $93.50 per share, a premium of 34 percent over Friday’s closing price,” Reuters reported. read more
PreNexa Vitamin Campaign Wins Awards for Goble & Associates
Thursday, 17 December 2009, 12:04 PM
Chicago-based healthcare communications agency Goble & Associates garnered numerous awards recently for its work on OTC brand PreNexa. Developed by Upsher-Smith Laboratories, PreNexa is a new line of prenatal vitamins offering higher levels of the plant-based chemical DHA than any other on the market. read more
Nielsen, Catalina Form Joint Venture to Measure Media Spend
Wednesday, 16 December 2009, 12:44 PM
Nielsen and Catalina announced this week a 50-50 partnership to combine Nielsen's TV ratings and Catalina's purchase data into Nielsen Catalina Ventures. The new joint-venture, expected to begin selling data in mid-2010, is also expected to "increase efficiency of the package-goods industry's $20 billion in media outlays by at least %10," according to Ad Age.com. read more
WPP's Sorrell: Slow Growth in 2010 for Ad Industry
Friday, 11 December 2009, 01:58 PM
Sir Martin Sorrell, chief executive of the advertising group WPP, predicted a slow growth in the upcoming year for the advertising industry during his presentation at the annual UBS Global Media & Communications Conference earlier this week. According to MediaPost, Sorrell acknowledged that the industry saw an improvement in November and that it is losing less ground than it has been. However, he remains uncertain as to how sustainable that growth will be. read more
Perrigo Responds to Gluten-Free Trend
Thursday, 10 December 2009, 12:52 PM
The Perrigo Company, a global OTC and generic pharmaceutical company, will launch a labeling program to help consumers identify gluten-free pharmaceutical products starting in January 2010. read more
GSK Lights Up New Nicorette Campaign
Wednesday, 09 December 2009, 11:21 AM
GSK launched a new $15 million campaign for its OTC nicotine gum Nicorette during primetime TV on December 7th. The campaign, which features the tagline "Quitting Sucks. Nicorette Makes It Suck Less," were created by TBWA\Chiat\Day and launched on ABC, CBS, CW, and NBC and will air until April. The campaign also features print ads with "an open letter to cigarette lovers." These "letters" will run in national magazines such as ESPN, People, Time, and Entertainment Weekly. read more
Merck OTC Heartburn Treatment Receives FDA Approval
Thursday, 03 December 2009, 12:03 PM
San Diego-based pharmaceutical company Santarus received regulatory approval Dec. 1 for its OTC heartburn drug Zegerid. The OTC drug, licensed to Schering-Plough Health Care Products (now a unit of Merck), failed be to approved by the FDA last January. read more
Novartis to Launch OTC Prevaid with $200 Million Campaign
Monday, 23 November 2009, 03:59 PM
Novartis Consumer Health is backing the launch of OTC heartburn medication Prevacid with a $200 million ad campaign, MM&M reports. read more
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